Australian artist WILSONN to debut an interactive music video AR filter for Instagram – set to auction as an NFT
Billboard charting and award-winning Soul Modern/Universal Music Australian artist, WILSONN is set to make history, bringing us the very first Australian interactive music video using an AR Filter for Instagram stories.
Not familiar with an alternate reality (AR) filter on social media? Essentially it allows you to superimpose computer-generated video in your instagram stories. So yes, things are about to get a whole lot more interactive around here.
To bring this cutting-edge technology into existence, WILSONN, who is also the CEO of Playlist Pump PR Agency, worked with digital creative, AR Filter designer, Laurent Marcus.
WILSONN said “I am so grateful to be able to work with an amazing digital creative Laurent Marcus who I was introduced to by a good friend of mine. We wanted to think outside the box and do something that hasn’t really been done before in this country. Laurent had the idea and concept and I had the song and vision for it, and we made it work!”