Combining digital PR, Search Engine Optimisation (SEO) and social media marketing strategies and with access to over 250 well-known curators across playlists – Wilson is not only an artist and singing teacher, he also runs an agency for music artists that has developed a systematic approach to provide artists with the same opportunities they would only get if signed to a major label or paid large sums of money to Publishers and additional professional advertising agencies.
Playlist Pump PR Agency also focuses on working with curators, bloggers and music fanatics to develop new playlists and platforms to share their favourite music. They already work with many labels, both Australian and international.
It’s not just artists who benefit from Spotify streaming, it’s the curators, music lovers and the average person who simply creates a new Spotify account and is looking for fresh new music. They create more opportunities for music lovers to showcase their favourite music and actually make a living from this by helping them build their brand and platform, working closely with them to increase their following and supplying them with the best new music available.
Major labels are frequently pitching tracks to Spotify playlists to dramatically increase online streaming; however, recently, it has been reported that this practice was not always in the best interests of the listener! At PlayList Pump, we in no way engage in any form of Payola, instead, we work with the artist increasing their chance of getting onto a large curator playlist therefore assuring them of real grassroots listeners and potential lifetime followers.
Spotify announced that one in six people in Australia use their service, Billboard magazine has reported that due to online streaming, the music industry is beginning to enter a new age and progress, with an estimated 18.3 million subscribers to online music generating more 8.1% more revenue in the first six months of 2016 compared to the previous year.